Nicole Fraser

Store General Manager 
Sport Chek 384 
Red Deer, AB 

“Started from the bottom now we’re here” – Allow me to introduce myself, I’m Nicole. I started working at “the Chek” almost 10 years ago now. I took the first step in my career as a part-time clothing associate, working my way through a number of different roles to get to where I’m at today. I’m the store General Manager for Sport Chek 384 in Red Deer, Alberta and I enjoy all outdoor activities such as camping, hockey, playing softball, snowboarding and long walks on the beach of course. 

My adventure with Sport Chek started fresh out of high school, just a young buck – a deer in head lights. But that fear disappeared almost instantaneously. I felt like part of a team, more or less a big family from the day I was handed my jersey. Whatever your role, you can be a leader, inspiring and encouraging others to bring their best to Sport Chek. 

Years later, I’m still feeling the love. I enjoy being at work everyday, working with my “Chek fam”,  and sharing our passion about sports and activities with others. It’s not just about selling product, it’s about making  connections with others within our community while sharing a common goal - “inspiring Canadians to live healthy, active lives.” The connections you make here are for a lifetime, and those are the moments we all live for. It’s not very often that you have a job that you love, and can spend your work day talking about the dump of fresh powder or the sweet new kicks you got to do that 10k run. 

The culture that Sport Chek lives and breathes shows we really are passionate about our story, as well as yours. Your job should be an extension of your lifestyle, and Sport Chek is the perfect place for anyone who enjoys living a healthy, active life. 


“Champions aren’t made in the gyms. Champions are made from something they have deep inside them – a desire, a dream, a vision.”

 - Muhammad Ali